In today's digital age, artificial intelligence (AI) has become an essential tool across various industries. Particularly in the field of marketing (MKT), the application of AI has already begun to change the way brands are built.
This sharing session will explore what AI is from the perspective of corporate MKT, why we need to use AI, how to use AI effectively, and how NovaTech is leveraging AI.
First, what is AI from the perspective of corporate MKT?
"AI is a more efficient way of working"
In the past, when we needed to search for or collect information, we would traditionally turn to Baidu. However, after searching on Baidu, we would be confronted with a flood of advertisements and irrelevant information. Finding the information we truly needed amidst all the noise was a time-consuming task.
Now, with AI, we no longer need to sift through vast amounts of information. A simple conversation can yield reliable answers, making the process much more efficient compared to traditional methods.
Transitioning from "Baidu it" to "AI it" is not just a change in the way we work, but also a shift in our habits. This change will gradually permeate into our daily lives.
"AI is a new way to spark inspiration"
When we run out of ideas or experience creative block, we often rely on brainstorming sessions to generate new inspiration.
However, with the advent of AI, we now have an additional option—"collide with AI."
We can leverage AI's powerful knowledge and cognitive capabilities to provide us with endless inspiration and imagination. All we need to do is simply tell it what we need.
"AI is an encyclopedia, a personal assistant, and even a team"
So, what is AI to us?
AI is an encyclopedia that can help us understand knowledge and information within and beyond our professional fields.
AI is your personal assistant, capable of handling repetitive and inefficient tasks at work.
AI can even be a team. When we have the ability to effectively utilize AI, we can assign it various roles within a team, such as copywriting, design, and planning. Combined, they form a powerful team.
Why use AI from the perspective of corporate MKT?
From a macro perspective, cost reduction and efficiency improvement remain the primary goals of enterprises.
Breaking down these goals to the individual, departmental, and corporate levels, what benefits can using AI bring?
From an individual perspective, AI can promote the enhancement of both soft and hard skills. Effectively using AI is not easy and requires the support of both soft skills, such as thinking and insight, and hard skills, such as AI usage techniques. Therefore, using AI can drive self-improvement. Moreover, in the market, when we possess AI capabilities, the competitiveness of MKT professionals will be significantly enhanced.
When the capabilities of the entire MKT team are improved, the operational efficiency of the department will continuously increase. We can then allocate more time and energy to core business activities, such as brand building and business opportunities.
When the core business receives sufficient investment, it will inevitably lead to the growth and development of the enterprise, such as increased brand strength, business opportunities, and performance.
Therefore, from the perspective of MKT, individuals, departments, and enterprises are like three interlocking gears. Individual growth leads to increased departmental efficiency, which ultimately impacts the growth and development of the entire enterprise.
How can MKT use AI effectively?
"Only children have to make choices. Adults want it all."
There are many AI products on the market, each with its own strengths.
As MKT professionals, we should not be confined to a single AI product. We need to be adept at using tools and selecting AI products that can enhance work efficiency.
"Enhance your own insight"
I is just a tool and cannot provide thought-provoking conclusions on its own.
To get high-quality answers from AI, you first need to have insights and guide it step by step, just as you would with a new recruit, by sharing your core ideas, insights, and logic.
"Enhance your own innovation"
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Good AI tool + bad idea = mediocre result
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Good AI tool + good idea = quantum leap
Take the brand video of "Bawang Chajia" as an example. Although it was created using AI tools, the most important aspect is not the tool itself, but the creativity behind the video. With sufficient creativity, we can produce more valuable content.
Finally, let's take a look at how NovaTech's MKT team uses AI to assist in their work.
Meeting Review + Article Generation
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Scenario 1: When I don't have time to attend a meeting, I can use Teams Copilot to understand the overall content of the meeting.
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Scenario 2: When I want to organize the meeting content and publish it as a WeChat article, I can use the meeting script to let NovaAI summarize the key points and generate the article.
Email Summary
Scenario: When facing lengthy emails, I can use Outlook Copilot to summarize the email and quickly grasp the information.
Video Storyboard Generation
Scenario: I need to shoot a video for a Microsoft competition. How can I convey my ideas to the photographer? I used NovaAI to create a storyboard.
Event Planning
Background: On the 10th anniversary of NovaTech's cooperation with Microsoft, we planned a villa party based on the theme "we are young."
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Scenario 1: Idea generation
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Scenario 2: Generate event slogans
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Scenario 3: Create a script
Generate Xiaohongshu Notes
Background: I want to write a product introduction note on Xiaohongshu, and the content needs to reflect the brand's tone and product features.
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Scenario 1: Product image recognition
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Scenario 2: Generate Xiaohongshu images
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Scenario 3: Create Xiaohongshu article
If you are not yet familiar with what NovaTech can do,
Click the image to learn more.
