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Wisdom by the River: Conversations on AI | Unlocking New Horizons for Enterprise Global Expansion
Events/Sharing Sessions
Wisdom by the River: Conversations on AI | Unlocking New Horizons for Enterprise Global Expansion
2025.09.30
Wisdom by the River: Conversations on AI | Unlocking New Horizons for Enterprise Global Expansion
30
2025-09-30
As autumn sets in, the Huangpu River banks buzz with fresh ideas. On September 25, NovaTech hosted a closed-door client salon – “Wisdom by the River: AI Talks – Unlocking New Horizons for Enterprise Global Expansion” – successfully along the Huangpu River. The event brought together key Microsoft guests and dozens of global-expansion-focused enterprises for thoughtful, in-depth talks. Core focus: How AI delivers tangible value to drive businesses’ global growth.
Smarter Global Growth: Microsoft Empowers Chinese Enterprises Overseas
Lily Zheng, Director of Cloud & AI Solutions at Microsoft Greater China, noted that amid the global economy’s moderate recovery and ongoing digital transformation, Chinese enterprises are accelerating global expansion – leveraging strong manufacturing and cross-border e-commerce strengths. Yet challenges remain: infrastructure gaps, data security risks, and supply chain issues.
Microsoft Cloud solves these pain points. With its global data centers, full security/compliance certifications, and cutting-edge AI, it helps enterprises build scalable global operations, protect critical data, and adopt intelligent workflows – supporting Chinese brands to thrive internationally.
Expert Insights: Four Perspectives on Enterprise Global Expansion
Solving AI Implementation Hurdles: NovaTech’s Real-World Cases
Justin Lu, NovaTech’s Founder & CEO, has years of hands-on experience deploying AI for enterprises. He led his team to empower 100+ clients across 20+ business scenarios with AI, and developed reusable frameworks for enterprise AI transformation.
At the salon, Justin highlighted AI wins from 20+ industries:
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A consulting firm: 30% more business leads
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A retail company: 90% faster intelligent store fault diagnosis
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A pharmaceutical firm: 90% more efficient multilingual medical translation
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A manufacturer: 99% accuracy in automated qualification verification
Key to success: The NovaTech platform integrates deeply with Microsoft’s ecosystem (Microsoft Copilot Studio, Azure AI Foundry) to turn AI tools into measurable business value.
“NovaTech isn’t just an AI tool provider – we’re a full-cycle partner for enterprises’ AI transformation,”
AI + Data Integration: From Tools to Industry Impact
Sonic Chung, Lead of Market Expansion Strategy for Microsoft Cloud & AI Platform, has over a decade in cloud/AI. He worked at Microsoft and AWS, holds Microsoft’s top global AI “Black Belt” certification, and helped Chinese manufacturing/internet finance clients expand globally.
Sonic broke down enterprise AI’s state and challenges: Over 90% of employees using paid AI accounts put their companies at major data security risk. By contrast, customized AI tools from external partners have a 67% deployment success rate – more than double the 33% rate of in-house builds.
He shared a standout case: ASUS’s AI Assistant. Integrated with Azure AI and Microsoft’s ecosystem, it delivered: 6x more page views, 7x longer user interactions, and 600% higher e-commerce conversion rates.
"The future of AI isn’t tool-stacking – it’s deep integration of data and intelligence"
Microsoft Advertising: A New Engine for Global Growth
Neal Yang, Direct Client Manager for Microsoft Advertising’s Global Expansion Team, has deep experience supporting global enterprises – including top clients in gaming, apps, and e-commerce.
Neal highlighted Microsoft Advertising’s reach: 550 million monthly content readers and 842 million search users. Its audience is notably high-value: 49% are high-income, with a 19% ad click-through rate (CTR).
Copilot Ads are a game-changer: 69% higher CTR, 76% better conversion rates, and 33% shorter purchase decision cycles. Plus, Bing is the only major search engine with growing market share (2023–2025) – a fresh traffic opportunity for global expansion.
AI Era Data Security: Protecting Businesses While Growing
Dannica Guo, NovaTech’s COO, focused on a key issue: data security amid generative AI’s rise.
Her insights showed: Over 80% of enterprise leaders view sensitive data leaks as a top risk, and 48% want to limit generative AI use at work. To address this, she outlined a “smart + governed” AI security framework – built on Microsoft tools (Defender, Purview, Sentinel) – and shared how Brookfield Renewable China used it to strengthen data security.
"The future of AI isn’t tool-stacking – it’s deep integration of data and intelligence"
Deepening Connections: Talks Over Dinner
After the presentations, guests joined a dinner by the Huangpu River. The scenic spot fostered relaxed, open talks to share ideas and build partnerships.
This “Wisdom by the River: AI Talks” salon was more than an intellectual event: it gave enterprises a fresh take on AI-powered global expansion, and provided Chinese businesses with strong tech support and strategy for global competition.
From AI implementation to data integration, from global marketing to data security – NovaTech and Microsoft partner closely to write a new chapter for enterprise global growth, powered by AI.
