About Peet's
Peet's Coffee (Shanghai) Co., Ltd. was established on August 18, 2016. The brand Peet's Coffee was founded in 1966 by Dutch coffee expert Alfred Peet in Berkeley, California, USA. The brand is renowned for its deep roasting and handcrafted coffee, and it is a pioneer of the American specialty coffee movement, often hailed as the “Father of Starbucks.” The company is committed to using high-quality coffee beans and hand-roasting them to ensure the rich flavor of every cup of coffee. In 2017, Peet's Coffee entered the Chinese market, with its first store opening in Shanghai, bringing a unique coffee experience to Chinese consumers.
Customer Requirements
Peet's hopes to empower all its employees with AI, allowing them to gain an understanding of the use and characteristics of AI in its early stages. The goal is to truly help the company and enhance its capabilities.
Solution
Peet's Chat, taking the lead with AI.
Functional Scenarios
Text Generation: Brand event planning / hit copywriting / text translation
Document Interaction: Mind map generation from documents / file translation
Text-to-Image: Generation of promotional images